CUA Online library

Twitter Utility in Research Proceedings (TURP): Analyzing Twitter Activity at the Canadian and American Urological Association 2012 Annual Meetings
CUA Online Library. Matta R. 06/22/13; 31460; UP-81
Dr. Rano Matta
Dr. Rano Matta
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Abstract
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Introduction: Twitter is an online microblogging service that allows its users to send and read text-based messages, or “tweets”, of up to 140 characters. It allows its users to quickly disseminate information globally via a user account. Users communicate under handles denoted by “@name” and can incorporate several text-based features into their messages such as the hash tag of interest denoted by “#subject”. The Canadian Urological Association (CUA) has been active on Twitter since June 2012, with over 242 followers as of June 2013. The American Urological Association (AUA) has been active on Twitter since 2009, with 3058 followers. Both established a hashtag prior to their 2012 Annual Meetings: The AUA used #uro12 and the CUA used #cua2012. We analyzed the content and authorship of tweets generated during the 2012 annual meetings of the AUA and the CUA.

Methods: Publicly available tweets containing the hashtag #uro12 between May 20-23, 2012 were collected from an online archive. Hashtags containing #cua2012 were also compiled during June 24-26, 2012. Tweets were categorized by author type based on user profiles. Tweets were classified based on their content as informative (communicating data or discussion based research presented at the conference) or uninformative (advertisements, status updates, or opinions unrelated to presented data).

Results: Four individuals composed at least one tweet using #cua2012, totalling 58 tweets. Of these, three were urologists and one was the CUA's official twitter account. 62% of tweets were classified as \"informative\" tweets. By comparison, 133 individuals composed 754 tweets using #uro12. 28% of tweets were classified as being informative. A specific abstract number was cited in 14 (2%) of unique tweets. The most active users were biotechnology analysts, who generated 30% of total tweets to a median following of 316 users. Urologists and other physicians generated 145 (19%) tweets to a median of 58.5 followers, of which 48 tweets (23% of informative) were informative. The largest contribution of informative tweets was made by news agencies (27% of informative) and biotechnology analysts (26%).

Conclusions: Twitter activity at the 2012 CUA Meeting was light, but largely informative. The increased Twitter activity at the 2012 AUA Meeting was more heterogeneous in origin, content and utility.
Introduction: Twitter is an online microblogging service that allows its users to send and read text-based messages, or “tweets”, of up to 140 characters. It allows its users to quickly disseminate information globally via a user account. Users communicate under handles denoted by “@name” and can incorporate several text-based features into their messages such as the hash tag of interest denoted by “#subject”. The Canadian Urological Association (CUA) has been active on Twitter since June 2012, with over 242 followers as of June 2013. The American Urological Association (AUA) has been active on Twitter since 2009, with 3058 followers. Both established a hashtag prior to their 2012 Annual Meetings: The AUA used #uro12 and the CUA used #cua2012. We analyzed the content and authorship of tweets generated during the 2012 annual meetings of the AUA and the CUA.

Methods: Publicly available tweets containing the hashtag #uro12 between May 20-23, 2012 were collected from an online archive. Hashtags containing #cua2012 were also compiled during June 24-26, 2012. Tweets were categorized by author type based on user profiles. Tweets were classified based on their content as informative (communicating data or discussion based research presented at the conference) or uninformative (advertisements, status updates, or opinions unrelated to presented data).

Results: Four individuals composed at least one tweet using #cua2012, totalling 58 tweets. Of these, three were urologists and one was the CUA's official twitter account. 62% of tweets were classified as \"informative\" tweets. By comparison, 133 individuals composed 754 tweets using #uro12. 28% of tweets were classified as being informative. A specific abstract number was cited in 14 (2%) of unique tweets. The most active users were biotechnology analysts, who generated 30% of total tweets to a median following of 316 users. Urologists and other physicians generated 145 (19%) tweets to a median of 58.5 followers, of which 48 tweets (23% of informative) were informative. The largest contribution of informative tweets was made by news agencies (27% of informative) and biotechnology analysts (26%).

Conclusions: Twitter activity at the 2012 CUA Meeting was light, but largely informative. The increased Twitter activity at the 2012 AUA Meeting was more heterogeneous in origin, content and utility.
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